ITS TIME TO OPEN MORE OUTLETS!
Franchise Model Development
GROW YOUR BRAND.
FRANCHISE YOUR BRAND – GROW 10X
ITS TIME TO OPEN MORE OUTLETS!
It is critical for any business to have its systems and structure in place in order to expand. The consulting will cover all important aspects which would help you achieve standardization of your business model. As part of our standard policy, Trending Franchise will provide ongoing support to the client actively for one year post the delivery of the assignment. Seniors Members of our team would be available throughout the year for providing required inputs/advisory/support while the business is being expanded through franchising.
FOLLOWING ARE THE 5 IMPORTANT THINGS
YOU REQUIRE TO BECOME FRANCHISE READY:
1.BRAND KEY DOCUMENT (BRAND/ FRANCHISE BROCHURE):
The Brand Key is a model which defines how we position the brand, and every aspect of the brand is covered in detail for a Customer/ investor to understand in brief. It can be in form of a print brochure or an E-pdf.
• Essence / Brand Idea
• Unique Selling Point
• Consumer Insight
• Root Strength
• Target Audience
• Founders Bio
• Franchise And Royalty Fees
• Key Features & Benefits
• Brief Of Services / Core Competencies / Specialties.
2.FRANCHISE DEVELOPMENT:
Feasibility & Strategy –
The heart of the business is the very first phase that will lay the foundation of the entire franchise program which shall be broadly taken into consideration.
- Suitable Model for expansion
- Franchise owned Franchise operated ( FOFO)
- Franchise owned Company operated ( FOCO)
Net Sales (Cost/Goods Sold) –
- Gross Margin
- Variable Expense
- Operating Expense
- Initial franchise fee
- Ongoing services fee or royalty
- Advertising fees, both national and local
- Size of territory granted
- Term of agreement and renewal provisions.
Structuring of Business and Financial Plan:
- Projected initial investment.
- Capex & Opex Sheet.
- Revenue Sheet & ROI sheet.
3.LEGAL PAPER WORK:
Will cover aspects like:
- Letter of –
- Franchisor – Franchisee agreement, (Master/Area/Unit).
- Other Ancillary Documents depending on Business Mode.
4.OPERATIONAL MANUAL / STANDARD OPERATING PROCEDURE:
Detailed Operations manual which shall include define the smallest of activity from –
- Opening to closing procedure
- Selecting Site (real estate)
- Build-out and Décor Specifications
- Signage and Logo Specifications
- Required Equipment, Supplies, and Furnishings
- Finance and accounting procedures
- Security guidelines
- Recruiting and hiring
- The training/ introductory period
- Job descriptions
- Scheduling employee work hour
- The uniform and dress code
- HR Policies