Search Engine Marketing Agencies
Search Engine Marketing
Search Engine Marketing
Search engine marketing agencies are becoming an essential part of the business world. Whether you work in a major city or a small town, many of the businesses around you are likely working with these agencies to reach new customers. That’s because search engine marketing (SEM) is becoming an integral part of marketing, and it has something to offer every business in every industry.
With SEM, a business can grow more quickly and effectively than any other marketing format. Compared to traditional marketing, a SEM strategy costs significantly less to start, maintain, and improve. The only downside is that creating an effective SEM strategy requires experience, technical knowledge, and time.
At Profile Build, we firmly believe that an effective SEM campaign can take any business to the next level of growth. Our account managers deliver results for clients based on how they want to scale their companies.
Our Process
In order for a logo to have copyright protection, it must reach a certain level of creativity. Most logos, however, do not qualify for a copyright. However, trademarks are more appropriate for logos as they are used to identify a company or brand. By doing this, you can keep other people from using your logo, or one that is confusingly similar, to sell the same or similar things that you are selling.
OBJECTIVE & STRATEGY
We help you define your search engine optimization objectives and develop a realistic strategy with you that will help you achieve the desired results at an affordable rate.
KEYWORD RESEARCH
We will perform keyword research to ensure that we are targeting the right terms for you. Not just keywords that will deliver high volume, but the right search phrases that will convert into business.
TECHNICAL AUDIT
This involves analyzing your website from a technical perspective to ensure the search engines are able to effectively find, crawl and index your web pages to ensure maximum visibility. We use a combination of advanced crawling software and manual audits to check every page of your site.
ONSITE SEO
We will analyze your website’s structure, internal architecture and other important elements of content that are weighted within the search engines algorithms to provide full recommendations for improved relevancy and alignment in targeting your keywords.
MONITORING & REPORTING
Providing monthly reporting on rankings and the changes in position within the search engines by themselves does not mean much, so we also provide full analytical reporting on visitors, conversions, and revenue (or value) where possible, so the performance of the campaign can be attributed back to the SEO investment.
LINK BUILDING
Link Building’ is really outdated terminology for marketing online. It’s often the area that is forgotten or not given the level of expertise and time it deserves. Today ‘link building’ encompasses content, PR, and outreach.
LOCAL SEO
With over 7% of results now including a map listing on Google, we make sure our approach covers all angles to ensure excellent results.
COMPETITOR ANALYSIS
This is a general assessment of the strengths and weaknesses of current and potential competitors.
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Frequently Asked Questions
Search Engine Marketing is a digital advertising model in which the advertiser pays the publisher every time their advertisement link is clicked on. The PPC model is very effective and offered by many search engines like Google, Bing, and different social media platforms.
Before getting started with PPC Services, make sure you have assessed the type of PPC you require, and you’ll be able to decide it with very minimal research. Then check the previous work and the client lists of the agency you are considering. Most importantly, check out how the agency integrates PPC Services with your marketing strategies. Through this, you’ll know which agency is right for your company.
PPC Services includes Bing Ads, social media advertising, Google Ads, and display networks. It also involves monitoring the PPC Services in which they would measure the effectiveness of every keyword and campaign, ensuring it brings out constructive ROI to your company.
A PPC agency would have experienced professionals who will strategize the campaign for you. When it comes to displaying your company’s content digitally, you need someone who has enough knowledge of all the technicalities. Hiring a PPC agency works beneficial for you as they initiate campaigns very quickly instead of complicating the process. In contrast, you’ll take much more time and resources to learn the process from start to finish and bring results similar to these agencies.
PPC ads increase brand awareness, profitability, and web traffic. Generally, it takes about three to nine months to see the optimal results with PPC services. However, you can track your profit and potential by monitoring PPC campaigns which will help you see a pattern of positive growth earlier than the results start pouring in at full pace.
The significant difference between PPC and Natural SEO is that paid PPC ads are displayed at the top of the page, above the general listings of SEO. And, generating traffic through SEO is free of cost whereas, PPC charges a cost for each click.