Get found on google!

Search Engine Optimization

Search Engine Optimization plays a highly significant role in Digital Marketing.

Are You Being Found Online?

We are the leading SEO Company in India offering a 360° approach to digital marketing services for a varied range of industries. Search Engine Optimization is one of the most opted and essential services within the digital marketing space. With more than 9 years of expertise in the digital domain, we ensure to deliver the best SEO Services in India and have catered to more than 2000 clients and helped them achieve success in the online world. With the belief to take online business marketing to new heights, all our services have been designed to cater to the dynamic needs of the business while keeping our customers first, ALWAYS. Strategic planning, streamlined execution, and a result-driven approach are the three pillars that help us discover untapped opportunities for business growth and our clients who believe in us. Let’s understand what SEO stands for and how can it help your business.

Get found on google. Search Engine Optimization plays a highly significant role in Digital Marketing. It offers an effective search presence that will amount to a significant increase in sales, and profitability and also enhance the brand’s image online.

At Profile Build, our search engine optimization core services include:

  1. Organic Search: This is an SEO technique that involves entering a word or a sentence into a search engine. The results of the search are typically based on relevance to the search items, and they always come out as paginated lists. Whereas non-organic search results do not filter out pay-per-click advertising, organic search usually excludes advertisements.
  2. On-Page SEO: This is the practice of optimizing web pages and content to make them rank higher and earn more relevant traffic in search engines. Our experienced team will implement both content and HTML source code of the page to ensure a massive boost to your rankings and significantly improve your website performance.
  3. Link Building: Link building remains a vital part of any standard SEO strategy. Link-building techniques involve actions aimed at increasing the number and quality of inbound links to a webpage to boost the search engine rankings of the page or website.

What is Search Engine Optimization?

SEO is not a new TREND or a FAD in the market, it is a practice that has evolved over years and now become one of the most essential methods for businesses who want to rank and get online business. When PROFILE BUILD started with SEO services, there was not much awareness or evolution of this methodology, but over the years, the fundamentals, techniques, and outcomes have greatly impacted the ways businesses work on an online medium and our services have evolved with that too.

So, a simple formula for SEO success would be:
  • The right mix of keywords.
  • Quality traffic.
  • Conversions.

If the formula is applied with the right technique and strategy, your business has a great chance of outranking many key players in the market and getting qualified traffic and leads, and eventually a massive boost in the ROI.

Now that you understand the meaning of SEO, here are more insights into:

How does it work and why is SEO important for your business?

Today, if you have a business or a website then to stand out amongst your competitors, SEO is a leap you need to take and showcase your products or services out there where your target audience is looking for. Not just that, ranking on the right set of search phrases aka ‘keywords’ is one of the most important parameters of SEO Success. We at ProfileBuild help optimize your website to keep your best foot forward and get more visibility on Google and other search engines. The higher the visibility in search results, the more likely you are to garner attention from your existing and potential customers.

Search engines have become such an important resource tool for individuals looking for a business, product, or service. And since the consumer searching landscape has significantly changed, the way your company gets found must change as well. Search Engine Optimization is pivotal to the success of any website and then.

Profile Build SEO strategies focus on giving your site a significant rating in search results. Our team will provide a full SEO keyword rankings report, indexed page information, and a link-building profile report.

Our team of professional SEO experts is the perfect partner for a successful business partnership.

What does SEO Constitute?

SEO acts as the foundation of a holistic digital marketing ecosystem. If you optimize your website, which is the end destination you want your users to land on, you can integrate and drive that traffic to your other supporting campaigns such as organic and paid social media, search ads, landing pages, and more. However, you need to first focus on the core of SEO, i.e the three factors of optimization explained below:

There are three levels within the SEO bucket for which your website needs to be optimized:

On-page SEO:

On-page SEO means the activities and optimization to be done on-site. When a website is optimized on the basis of page content, HTML or title tags, headings, sub-headings, internal links, URLs, keywords, image names, descriptions, etc, it is called on-page optimization. The on-page factors should be constantly optimized on a regular basis to send the right and relevant signals to Google search engines. The search engines read your website and then make it rank for the search queries that meet the user’s search intent.

Off-page SEO:

Off-page SEO means the activities and optimization to be done off-side. These factors directly impact the rankings of your website. When link building, blog posting, content optimization, reviews, automatically generated links, social media, and external links are optimized, it is called off-page optimization. A greater level of off-page SEO optimization indicates the authoritativeness and quality of your site. Domain authority, site traffic, site type, link quality, etc. are a few factors that need to be considered while conducting off-page optimization.

Technical SEO:

There are certain technical aspects of SEO that help search engine robots index and crawl through to analyze what your site or page is about. Errors in these can be a huge cost to your website. Technical SEO includes optimization of code, javascript, files, loading time, structure, URL, Canonicalization, etc. Optimizing these factors can either help your website rank higher or land you in big trouble if not aligned with the Google algorithm.

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Frequently Asked Questions

Search Engine Optimization (SEO) is a process that heightens the quality and quantity of traffic on your website. SEO gathers unpaid traffic instead of opting for direct or paid traffic on your website. A full-fledged SEO services package includes sub-services such as competitor analysis, website support, goal destination, content creation, page optimization, reporting, keywords strategy, and many others.

While choosing the most appropriate and accurate SEO service for your business, make sure you look through the agency’s previous performance, client’s experiences and set your budget for SEO service. For this, you can either consult an SEO agency itself or a digital marketing consultant. Although there are numerous points that you must look for when choosing the right SEO service, these are the most important ones.

There are few prerequisites that a company should have to get started with SEO service immediately. It is easy to do SEO for businesses with an active website, blog pages, etc. Even if you don’t have these things, most agencies can do your SEO and build these services from scratch for you.

With such a highly competitive market, it’s more of a necessity to get your work done under the supervision of experts. Although doing it on your own is also incredible, it has its perks and disadvantages. You’ll have to learn things from scratch than hire people and practice stuff for a longer duration to match the results the agencies have expertise in SEO show. Or, you can hire an agency as most of them have prior experience and will give you guaranteed results in lesser duration.

On average, SEO Services generally cost around INR 25K per month, based on the quality of service you take from the agency. Though it varies on numerous factors like the targeted industry and the kind of practices, the charges will increase if the agency has to develop everything from scratch.

It’s pretty handy to analyze the outcome your business makes from our SEO service. We calculate the enhanced percentage of revenue or traffic and then calculate the ROI from SEO efforts. We subtract the company’s SEO revenue from the total cost spent on SEO and divide the outcome by SEO cost.

The average return on investment (ROI) in this sector can be around 275% of the investment for most top agencies. Still, it depends on many factors and relies heavily on the industry you target, budget, kind of services you take. Also, if done correctly, an agency can bring you returns more than just monetary value, like a strong brand reputation and influence.

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